Leaving Syracuse 7amTue morning back Tue night. The Show is a MUST for
bar owners in my opinion. I have customers from Buffalo & Roch signed up.
We have a hotel in Syracuse reserved for those that don't want an early morning
drive to & from Syracuse. Only have 10 seats left. Great time, lots to learn
and the trip is Tax deductible. $69.00 R/T for Limo bus that takes us to the
front door. We will have VIP access to the
Show
The Expanded Bar and Restaurant Show will be back for
the 13th Year
Join us on June 26, 2012 leaving Syracuse
7:00am returning about
10:30PM
Fare for our customers is only $69.00 if prepaid prior to June
1st
It looks like this trip will sell out long before June
Fare
after June 1st and fare for customers is
$100
All on this trip will be receiving special discounts for Vip
admission and seminars for the show.
Our
exclusive Executive VIP bus has 42 luxury leather seats with AC/DC power at each
seat, WiFi, airline style seat trays, galley, comfortable private booths,
complete audio/video system.
equipped with high speed wireless
internet, seven channels of XM radio via headsets at each seat, all have galleys
with ice chests for beverages. Optional WiFi available. Large modern lavatories
are a pleasure to use. Overhead closed parcel bays and huge luggage bays can
accommodate any baggage needs.

June 26-27, 2012
Jacob Javits Convention Center-NYC
EDUCATIONAL SESSIONS • BUYERS CONFERENCE • SPIRIT & WINE
COMPETITION
New programs that will bring more
publicity and notoriety to the show are being added.
This includes our Industry led
Seminar Series, The Premier Buyers’ Conference, and
New York Wine and Spirits
Competition. All of these programs are geared to enhance
our shows credibility and give
maximum exposure to our vendors.
We will update this page as
soon as more show information is available

A quick look at
what will be presented at
The Bar &
Restaurant Show
- Painting
Palates with Craft Beer âPresented by Julia Herz, Craft Beer
Program Director for the Brewers Association, Publisher of
CraftBeer.com
- Synergy Between
Kitchen & the Bar-Presented by Liza Zimmerman-Editor of
Cheers
- Where Do You
Get Financing Today?-Presented by Kevin Duffy of Capital
Access
- Cocktail
Pairing-Presented by Sarah Kaye-Assistant Editor of Bar Business
Magazine
- All-Star
Mixologist Panel-Driving Traffic with Great Drinks-Presented by Mike
Ginley-Next Level Marketing
- Using APPS to
Increase Customers-Presented by Jordan Edelson of Appetizer
Apps
- Simple Ways of
Creating Buzz with Social Media-Presented by Jeff Bittner of Zoom
Line
- Beer
Mythsâ¦BUSTED! Presented by
Gary Monterosso, author of Artisan Beer and featured on the History
Channel
Exhibitor
Highlight:
Based in
Ireland, Derry's Ltd is an internationally recognized manufacturer and supplier
of high quality, durable contract furniture. We have an extensive range of both
traditional and contemporary styles and can creatively meet specific design
requirements for hotels, restaurants, bars and clubs. To complement our
furniture and to create atmosphere in any setting, we stock a large range of
Memorabilia and Architectural Salvage. Derryâs have been
involved in prestigious and award winning projects worldwide inclusive of pubs,
clubs, hotels, restaurants and leisure venues.
Within the New
York area, Derryâs furniture can be seen in many of the local Manhattan bars,
including Stout on West 33rd St, Downtown, Galway Hooker
7th Ave South, Beer
Authority West 40th St, and
Tir Na Nog, 39th Street, to
name but a few.

The SideKickâ¢
is a patent-pending, revolutionary shot glass that will transform any shot into
a work of art while creating an exciting experience for your establishment and customers.
Safely add any condiment or prop directly into the removable bottom to produce
drinks that will look incredible and taste amazing! Safely add dry ice for
smoking shots, fruits and herbs for top-shelf shots, candy or props for fun and
creative recipes, glow sticks, blinking lights, etc. Generate higher profits
and let the creativity of your team take control with the SideKick⢠Shot Glass
â the ultimate in beverage presentation and consumption. The SideKick⢠is
made from FDA approved materials, is PROUDLY MADE IN THE USA, and can be custom
printed with your lo go.
Help Promote
The Hero Campaign by
Participating
in The Bar & Restaurant Show
The HERO
Campaign for Designated
Drivers®, is a federally registered, 501 (c) 3 non profit organization
dedicated to preventing drunken driving tragedies by promoting the use of safe
and sober designated drivers. Established in October, 2000 in memory of Navy
Ensign John Elliott of New Jersey, the campaign has grown to become a national
movement to save lives on our highways. Ensign Elliott was a May, 2000 graduate
of the United States Naval Academy, who was killed in a head-on collision with a
drunken driver on July 22, 2000. www.herocampaign.org
The Bar &
Restaurant Show is offering to
all non-alcoholic drinks, including energy drinks, fruit drinks, mixers, water
and soda, 25% of the total booth costs will be donated directly to The Hero Campaign in your
name. It is a great way to participate in The Bar & Restaurant
Show, gain a tremendous amount of exposure to the On-Premise industry
and contribute to a most worthy cause.
In addition,
The Hero Campaign will be
presenting the âWorldâs
First Mocktail Drink Competitionâ at the Show. This âFirst of its Kind
Competitionâ will be
for the best non-alcoholic bar drink, created by 20 of the industryâs best
Mixologists.
The Hero
Campaign needs your assistance
to spread the word about their National movement. It fits perfectly with The Bar & Restaurant
Showâs continued support of
groups that make the On-Premise industry a better place to work and play.
Donât be left out, register today and take advantage of unique way of
contributing to a great cause.
On the way back to Syracuse we will be stopping for
dinner at Rimerio's The New York Times! "Don't Miss!"
Ramiro's 954 is a unique
latin bistro offering nuevo latino cuisine from Latin America, the
Caribbean, Mexico and Spain. Chef Ramiro Jimenez has created an appealing
contemporary menu--fresh, bold and inventive--with traditional flavors
and ingredients. His creativity is enhanced by his open kitchen which is visible
from the dining room. Ramiro's 954 supports local agriculture, sustainable
farming and food systems. Our
mission is to showcase the wonderful and festive latin culture and to provide
innovative and high quality nuevo latino cuisine.
Through the original
food creations of Master Chef Ramiro Jimenez, enhanced by our display of
original works of art, as well as our community involvement through our college
education foundation, we hope to bridge cultures as well as create a vibrant
ambience and a memorable dining
experience.

Three course Prix Fixe meal
First
Course: House Salad*
*****
Second Course, Choice of:
Sopa de
elote*
Fresh local sweet corn soup, prepared with vegetable broth, leeks,
poblano pepper and a
touch of cream and truffle essence.
Empanadas de
picadillo
Turnovers filled with ground beef cooked with onion, garlic,
pepper, olives, raisins,
red wine and accompanied with sweet chipotle cream
sauce.
Tacos dorados
Crispy corn tortilla filled chipotle BBQ pulled
pork, onion, tomato and cheese, garnished with cream and pico
de
gallo.
*****
Third Course, Choice of:
Tilapia con yucca
Seared
fillet of tilapia served with habanero-horseradish cream sauce, crispy yucca,
spinach and marinated
pepper escabeche.
Arroz con pollo
Pan roasted
chicken breast served with tomato rice, cooked with onion, garlic, sweet pea,
grilled asparagus
and lemon-jalapeno sauce.
Paella
Vegetariana*
Saffron rice cooked with seasonal vegetables, zucchini,
asparagus, cauliflower, mushroom, peas and roasted
pepper escabeche.
Churrasco a la parrilla
Grilled skirt steak served over morita chile
sauce, caramelized onions, green beans and white rice.
(Additional
$4)
$21.95 plus tax and gratuity
*Vegetarian choice

Straight from the experts...
A look at our seminar line-up for the 2012 Bar &
Restaurant Show in June!
Educational
Seminar Series for The Bar & Restaurant
Show
1. Reducing Your Fire
Liability-Presented by Conley Broome, Event Fire Safety
Consulting, CA
This class will give you
an awareness of how to work the local fire jurisdiction, an overview of how to
pass a fire inspection anywhere in the country and teach you how to keep your
venue fire safe.
2. Responsible Serving of Food &
Alcohol-Robb Graham, President,
RServing
Robb will discuss the
capabilities of online training, how to enhance your business and make training
easier, more affordable and more effective
3. Cocktail Pairings: How to be The Bar
Chef-Panel of 2 Mixologists, 2 chefs, 1 Cocktail & Food
Writer-Moderated by Sara Kay, Bar Business
Magazine
Join them for an hour
long panel discussion and interactive demonstrations and tasting by experts from
behind the bar as well as the kitchen.
4. I love you
man!!-Presented by: The United State Bartenders Guild-New
York
The USBGNY explores a
cultural survey of a bartender's relationship with their community; From Jerry
Thomas to Sam Malone. Let's talk about what we do behind the bar, and why we do
it!
5. Synergies between the bar and
Kitchen-Moderator Liza Zimmerman, Editor-
in- Chief, CHEERS Magazine
Top chefs and mixologist
discuss how they are working more closely together than ever before; and how
that is changing up the drink mix, how it is merchandised and
priced.
6. Technology & You: A Love/Hate
Relationship -Hosted by Andrew Jaffee,
President -SBMX
Unless you live under a
rock, you must have noticed our industry is being forced into the
21st Century. Operators are simply not being given a choice to adapt
at their leisure. Whether it's Smartphone's, Facebook or POS, we have the
answers to guide you through this confusing mind field. Spend an hour; be less
confused and ready to take on the new technologies.
7. Apps and Social Media are Transforming the
Entertainment and Food
Industries-Presented by Jeff Bittner, Vice
President, Zoomline®
How you can utilize these
latest marketing and promotional tools.
8. The Responsible Bartenders of America â
RBA's introduction to the industry.
Andrew Wells, CEO will
lead the informative seminar, Thomas Cooney III, Partner, HLP will introduce the
industry's 1st personal liability insurance for the individual
server; and Eric Vaugh, TIPS representative, speaking about other benefits and
opportunities.
9. Painting Palates with Craft
Beer-Join Julia Hertz, Craft Beer Program
Director for the Brewers Association, Publisher of CraftBeer.com, Certified
Cicerone® and BJCP Beer Judge as she takes your palate on a ride.
Find out what's hot in
craft beer, the cultural shift in the beer category to the proper draught
systems. You will sample different food elements, rich, sweet, spiced, acidic
with craft beer pairings.
10. What's Hot and Trendy in New York
City-Join Mike Ginley, Next Level
Marketing and 5 of the city's hottest brand ambassadors, as they bring you the
latest trends in New York City.
11. Social Media Marketing Mindset for Bars
and Restaurants-Presented by Mark Itskovitz, President of
MicroLiquor and Ajit Verghese, Co-Founder Good Eats for
Me
What does it take for
small and big businesses to start social media marketing from scratch? Learn
actionable steps to take to understand who your customers are, what they like,
and how best to engage them across social media.
12. Pour me a Beer, Please! Beer myths
Busted-Presented by Gary Monterosso,
author of Artisan Beer and featured on the History channel
(MORE DETAILS BELOW)
Calling all beer geeks!
Join the always entertaining Gary Monterosso as he debunks many commonly held
beliefs.-Is dark beer really stronger than light beer? Can you really drink and
enjoy a five-year old beer?
13. Entrepreneurship & The Entrepreneurial
Market-Presented by Mark Itskovitz,
President of MicroLiquor and Ajit Verghese, Co-Founder Good Eats for
Me
Start a business, grow a
business, and manage a business require a mindset of entrepreneurial thought and
action. What does it take to be an entrepreneur? Do you have the mindset? The
successful are successful at failure too.
14. TASTE RED, WHITE & PINK Finger Lake
Wines- Conducting the tasting will be the
inimitable John Martini, Anthony Road Wine Co and Lev Saltonstall, of King Ferry
Winery.
Fun insights on the joys
of owning and growing up in the wine business will be shared plus a special
tasting of wines from Anthony Road Wine Co. and King Ferry Winery, maker of
Treleaven Wines. They will feature four wines from each winery, along with
various styles of Riesling, which is the signature grape variety for the Finger
Lakes. They will also showcase Chardonnay, full bodied reds and several pinks
that will light up any 4th of July party.
15. A Bourbon Tasting -Spirits Making a
Comeback-Presented by Samira Seiller, Whiskey Chick,
Executive VP, Angel's Envy and The Louisville Distilling
Company
Join Samira as she
discusses artisan bourbon and the inspiration by Lincoln Henderson's lifetime
spent perfecting his craft and creating fine spirits. There may just be a spark
of divine vision mixed in as well.
16. Apps-How Do They Help, How Do You Get One
and What's The Cost? -Presented by Jordan
Edelson, President of Appetizer Mobile and Ian Dashler, Appetizer
Mobile
17. Accessing Capital-I Need
Money!-Presented by Kevin Duffy, Capital
Access
Where do I get the
financing to stock inventory, pay my help, buy furniture and help with cash
flow?
18. Marketing and Promotion for
2012- Presented by Mary Spio â One 2
One
Marketing and promotion
of your establishment in a revolution and there are very easy and concrete ways
to do it without costing a fortune and spending all you time doing it.
19. Music is Social! Four In-Venue Entertainment
Trends and What They Mean for your Business-Presented by Chip Selley-Founder
& CEO, DisruptiveApps (maker of
iJukebox)
You have seen your
customer's addiction to their mobile phones and social networks. Come and hear
how these trends and more are changing how music is consumed in and out of bars
and restaurants and how your business can take advantage of
it.
Pour me a Beer, Please! Beer myths
Busted
Presented by Gary Monterosso, author of Artisan
Beer and featured on the History channel
Gary Monterosso
is an award-winning writer, who has written for several national and regional
publications. He currently can be found on the two-hour History Channel
documentary called The Epic History of Everyday Things. His first book, Artisan
Beers was
released in December, 2011. Additionally, he is a regular on the 10! show on NBC in Philadelphia.
Gary
has appeared on many television programs discussing craft beers and has
appeared on BBC radio offering an American perspective on the beverage.
In the Delaware Valley, he offers regular beer tips on WMGM NBC40.
One
of the highlights of his career was a three-year stint on the Sirius
Satellite Radio network, talking about the latest happenings in the beer
world.
He
continues to be a fixture at regional beer events by hosting dinners
and tasting seminars. He recently qualified as a Certified Beer Server, a
part of the Cicerone Certification Program, recognizing his knowledge
of beer styles, culture, the brewing process and ingredients.
Below is a summary of where you find Gary:
* The Epic History of Everyday Things on the History Channel.
* 10! on NBC 10 in Philadelphia
* Still Crazy After All These Beers on several Internet providers.
* Table for One, on WOND AM 1400, WONZ AM 1580, WVLT 92.1 FM and Drexel University radio at 91.7 FM.
* Hitzel A La Carte, on NBC 40, weekends.
* Ed Hitzel's Restaurant Newsletter, published monthly, distributed in southern NJ, eastern PA, northern DE.
* Ed Hitzel's Restaurant Magazine, published quarterly, distributed in southern NJ, eastern PA, northern DE.
BEER BIAS

by Gary Monterosso
If
there is one generality I hear regarding beer styles, it is the belief
that dark beers are bitter and heavy, unworthy of sipping on a warm
sunny day. I need to reiterate that not all beers bring these flavor
profiles. Some, in fact, are surprisingly sweet, mild and malty.
A
good part of the bias regarding dark brews originates from the belief
that all taste like Guinness. These are the people who once tried
Guinness, didn't like it and stopped there. There actually are several
types of Stout styles with a range of flavors. Guinness is a Dry Irish
Stout, meaning it has more hop bittering characteristics than other
types of Stouts and carries a toasted, coffee flavor. A sweeter style
Stout is a Milk Stout, made with lactose (not contributing to
fermentation) and adding a creamy sweetness. It was traditionally given
to mothers because it was thought to be nutritious. Check out Lancaster
Milk Stout as one of the region's best. Also, Oatmeal Stout, obviously
made with oats as a part of the grain contribution, has a mild flavor
because oats have high protein content.
The
stronger, higher-in-alcohol Imperial Stout certainly boasts a kick, but
is milder in hops than the dry Irish Stout. Then there are the Stouts
featuring the addition of chocolate. Rogue, Young's and Boston Beer
immediately come to mind. Now tell me you don't like dark beer!
Next, there are Porters. Stouts and Porters essentially were the same beer back in 18th
century London. Their name combined and the beer was called Stout
Porters. They developed their own characteristics and tiered sub-styles
over time. Porters tend to be smokier and stronger than Stouts, not
necessarily hoppier or bitterer. Most Porters are aged longer than other
ales, giving them a higher concentration of roasted malt flavors. Over
the last few years, we've seen many of them aged in oak or bourbon
barrels, giving them a unique flavor. Smoked Porters have increased in
popularity recently as well and pair nicely with appetizers. For a dark
beer, Porters have a strong flavor, so if you are hesitant of dark
beers, start with something a little more friendly such as a Brown Ale
and work your way into Porters from there.
A
surprisingly mild dark beer is the Brown Ale, characterized by a low
hop flavor and relatively low alcohol content. Because there is a
variance of Brown Ale styles, consider starting with an English-style
Brown Ale as these tend to be a bit milder than their North American
counterparts. Brown Ales are the perfect gateway to Porters and Stouts.
American Brown Ales are usually drier and slightly hoppier than the
English versions due to American hop varieties. I'd check out Newcastle
Brown Ale as a representative British example and Smuttynose Old Brown
Dog Ale as its American cousin.